About
Crafting emotional with a deep tone through story and design
I'm a Creative Director and Director with roots in storytelling and a deep passion for emotional connection. Originally drawn to photography, my lens grew wider toward film, culture, and creative leadership. My life and work are both built on exploration: of new perspectives, untold narratives, and unseen beauty.
I care about meaning. I care about the message. And I care about how the process feels. (Also, I care about people who care.)
Creative Thinking
I ask questions before I pitch answers.What emotion do we want the audience to leave with?
- What's the human truth underneath this idea?
- How can silence or simplicity speak louder than words?
- What if we use contrast, beauty, and irony, light and shadow?
- What's not being said here and should we say it?
Personal Philosophy
I believe in a creative life that feels full, not just busy. That includes:
- Making time for mental and emotional wellness (aka naps and notebooks)
- Balancing creative chaos with personal peace
- Finding flow through photography, music, and random late-night thoughts
- Mentoring the next generation even if they teach me more than I teach them
My work is evolving. So am I.
Let's evolve together.
Contact & Collaboration
Let's make something that matters and maybe have fun doing it.
I work with:
- Brands seeking soul + story (not just metrics)
- Cultural & government institutions that want more than slogans
- Agencies that need creative leadership minus the ego
- Artists who like short voice notes and random references
Want to collaborate? Or just talk about weird creative blocks? Let's connect.. No pressure